SAMAYA SS25 SALES MEETING

 

 

In May 2024, the Samaya SS25 Sales Meeting was held, bringing together our international agents to discover our new releases for the coming years. This gathering in the French Alps in Annecy was marked by fruitful exchanges and a deep immersion in the Samaya world, where innovation and passion for the mountains intertwine.

 

As every year, our agents had the pleasure of rediscovering our Research and Development department, the true epicenter of innovation at Samaya. Guided by our engineers, they were able to attend technical demonstrations highlighting the tests our products undergo. From resistance tests in extreme weather conditions to wear-and-tear simulations, every detail was scrutinized with care. Our agents were also able to dive into the heart of our research projects, particularly concerning our Nanovent® membrane, the result of the expertise we strengthen year after year.

 

The presentation of the 2025 product range sparked great enthusiasm. It was followed by an interactive session to collect feedback from the various agents. Their valuable observations will help us refine our offering. This participatory approach ensures that our products perfectly meet the expectations of different markets.

 

Discussions also focused on an in-depth analysis of consumer practices and habits in each represented country. Our agents shared their knowledge of the particularities of their respective markets, witnessing the diversity of uses and habits across Europe, offering varied and enriching perspectives. These discussions allowed for a better understanding of the practitioners' expectations.

 

As true enthusiasts, we could not leave without enjoying moments of conviviality in the tranquility of the mountains, with breathtaking views of the Annecy landscape, the birthplace of Samaya. These special moments strengthen the bonds that unite us and the values that drive us. Together, we share the desire to explore new horizons and inspire mountain lovers around the world!