SAMAYA x VIVATECH
FIRST PARTICIPATION WITH A STAND DEDICATED TO THE ULTRA RANGE
The Auvergne-Rhône-Alpes region has selected ten innovative start-ups to take part in Viva Technology, a meeting dedicated to innovation and technological advances held in Paris from June 14 to 17, 2023. Arthur Jallas, Co-founder of Samaya and Sales Director, and Antoine Vengeon, European Sales Manager, share their impressions of Samaya 's presence at the 2023 event.
What does Samaya 's presence at such a major event mean to you?
Arthur Jallas First of all, we'd like to thank the Auvergne-Rhône-Alpes region for its support and invitation to Viva Technology. For Samaya, this was an opportunity to step out of our bubble as mountain and outdoor enthusiasts, and share our know-how and the technologies developed in Annecy with the wider tech world. The aim was to make the brand better known in this new environment for us, to showcase technological developments in the outdoor world, and to discuss our re-industrialization strategy and the changing uses associated with our equipment.
What will you remember in particular from these four days?
AJ We've come back full of energy, thanks to the enthusiasm and appeal of Samaya.
Antoine Vengeon We were pleasantly surprised by the interest in Samaya as a young, ultra-technical French brand. We also appreciated the strong exchanges we had on the issues of reindustrialization, control of the production chain and French know-how in particular.
What is the significance of an event like this for Samaya ?
AJ : I think we had 150,000 visitors at this year's show. So a trade show like this is a good opportunity for us to get a feel for the reach of Samaya and our products. We realize that our products can be of interest to people far beyond the world of mountaineering.
AV I think the attention we pay to design, aesthetics and durability makes our products relatively universal. Vivatech was the perfect place to promote our brand image and raise our profile. Do it again!
