ARTISTIC ILLUMINATION OF SAMAYA'S ENTRANCE AT KA YO

 

Gozzilah had fun showcasing the world of Samaya in a quirky photo shoot to celebrate the brand's entry into the portfolio of Swedish concept store KA YO, both in-store and online. Gozzilah was inspired by the patterns and colors of Samaya to create her looks, while Jimmy Söber created the set for the shoot, inspired by nature and the great outdoors. Olivia Huerta Bratteng then captured the atmosphere beautifully. Read their testimonials about the project.

 

 

I'm Gozzilah, half-human, half-mountain goat!

 

N.gyyah is a genius when it comes to collecting and sculpting natural matter. Beauty is everywhere: you just have to see it! We were like a finger pointing at this hidden beauty, assembling and composing new patterns with existing ones.

 

Nature has invited itself inside the tent, thrived on it, married it! These little houses are no longer barriers against nature, but spaceships that travel with it into the great unknown.

 

 

Who are you?

 

Jimmy Söber My name is Jimmy Söber and I live in the countryside near Stockholm. I'm a freelance artist and designer, and for this project I designed the set.

 

Olivia Huerta Bratteng My name is Olivia Huerta Bratteng. I'm a photographer and nature lover! When I'm not working, I enjoy hiking, climbing, surfing and skiing.

 

How would you describe the concept of this shoot?

 

OHB It's very much Jimmy's vision. It was about paying homage to nature. We created our own little world in the studio, inspired by the mystical energy of the forest. To compose the set, Jimmy went straight to nature. He brought back leaves, tree branches and moss to recreate a small forest inside the studio and create that special atmosphere. Capturing such a unique landscape was a real source of inspiration for me.

 

JS Thank you, Olivia. This was the first time I'd designed a set specifically for a photo shoot, not an exhibition. It was very inspiring to imagine my set and build it so that it could be transposed and enhanced through photography. I wanted to create an environment where anything could happen and where there were no limits. I didn't know exactly what form it would take, so there were a few explorations along the way to arrive at the final result. A scenography that I hope will inspire all kinds of exploration, because you never know what you might find, or where you might end up.

 

As artists, what message would you like to get across through this shoot?

 

JS : For me, it's about exploration and getting to places and experiences you've never been before. Whether it's withstanding the elements with high-end equipment and reaching new places, or joining other creatively gifted people to create something you couldn't have done on your own, curiosity and the human need to explore are at the heart of this project. To represent all this, we made this shoot with our guts and feelings.

 

OHB : Exactly. For me, it was essential to concentrate on every detail, so that people could see and feel, through my photography, the mood and atmosphere that Jimmy created and in which we were surrounded by the colors of the landscape and the smell of moss and leaves wafting around us. I want to help people see things in a different way. I want to make people realize how incredible the little things in nature are, and make more people want to go out and sleep outside.