Behind The Scenes - Reveal campaign
Samaya offers "five-star palaces in the mountains" that reflect its new definition of luxury. The 2021 product campaign created by Samaya is the fruit of a meticulous creative process for an unexpected artistic performance. For the realization of the campaign Behind The Scenescampaign, the Samaya team called on photographer Marc Daviet.
THE CREATIVE CONCEPT OF THIS CAMPAIGN.

In the field, photographer Marc Daviet and the Samaya team proved their agility in setting up precise, powerful scenography in constrained environments.
Samaya2.0
SYMBOL: Versatility without compromise.
RANGE: ALPINE.

COLOR REFERENCE: Pink
MESSAGE: The rope companion
LOCATION: Haute-Savoie, France
DATE: May 28, 2020
TIME: 11:15pm
TEMPERATURE : 12°C
MATERIALS : NIKON D850 & 14-24 mm f/2.8
AUTHOR : Marc Daviet
DIRECTION / RIGHTS : Samaya
FIGURE : Léa Morand
"The photographs are uncluttered, including few details and guiding the eye to the essence of the image, which is the tent and the individual. »
Marc Daviet
Samaya2.5
SYMBOL: Comfort as a signature.
RANGE: ALPINE.

COLOR REFERENCE: Pink
MESSAGE: The comfort capsule
LOCATION: Haute-Savoie, France
DATE: May 29, 2020
TIME: 01:03 AM
TEMPERATURE : 11°C
MATERIALS : NIKON D850 & 14-24 mm f/2.8
AUTHOR : Marc Daviet
DIRECTION / RIGHTS : Samaya
FIGURE : Léa Morand
"During these photo shoots, Samaya thought long and hard about what kind of lighting to use in such a setting. A few nights of testing allowed us to define the renderings we had imagined beforehand."
Marc Daviet
Samaya ASSAUT2 8K
SYMBOL: Extreme conditions, extreme performance.
RANGE: 8K.

COLOR REFERENCE: Mineral Blue
MESSAGE: Where life was not thought of
LOCATION: Haute-Savoie, France
DATE: October 20, 2020
TIME: 02:10 AM
TEMPERATURE : -12°C
MATERIALS : NIKON D850 & 14-24 mm f/2.8
AUTHOR : Marc Daviet
DIRECTION / RIGHTS : Samaya
FIGURE : Ghislain Pipers
"On location, few images were taken (about 4-5 images per scene), with particular attention paid to detail, image balance, framing, posture and the look of objects. For a photographer, the excellence of a shot lies in the absence of retouching: press the shutter once and the image is captured. There is an immediate sense of amazement as the concept discussed for months finally comes to life. »
Marc Daviet
Samaya BASECAMP 8K
SYMBOL: Push the boundaries of comfort.
RANGE: 8K.

COLOR REFERENCE: Mineral Blue
MESSAGE: Comfort in unknown lands
LIEU: Haute-Savoie, France
DATE: October 20, 2020
TIME: 03h45
TEMPERATURE : -14°C
MATERIALS : NIKON D850 & 14-24 mm f/2.8
AUTHOR : Marc Daviet
DIRECTION / RIGHTS : Samaya
FIGURE : Ghislain Pipers
"On this shoot, very little post-production was done due to the good exposure of the night lighting. The 'only' work was noise reduction. None of these photos were taken in the studio. They are not retouched. The challenge for the photographer was to make a studio on location. »
Marc Daviet
Samaya ASSAUT2 ULTRA
SYMBOL: Lighter than light.
RANGE: ULTRA.

REFERENCE COLOR: White
MESSAGE: Arrival at the advanced camp
LOCATION: Haute-Savoie, France
DATE: October 19, 2020
TIME: 22h10
TEMPERATURE : -10°C
MATERIALS : NIKON D850 & 14-24 mm f/2.8
AUTHOR : Marc Daviet
DIRECTION / RIGHTS : Samaya
FIGURE : Christophe Dumarest

Designing and creating - with passion and commitment - tools whose elegance contrasts with the radicalism of their function has become Samaya's signature.