MARKETING SPECIALIST (M/F)
Permanent position in Annecy to be filled as soon as possible
WHO ARE WE?
Based in the heart of the Alps, Samaya is a French brand of technical equipment created in 2018 by mountaineers convinced that the ideal tent had yet to be imagined.
Samaya is passionately committed to reinventing lightweight roaming and simplifying access to overnight stays in the mountains, whether for expeditions in extreme conditions or for experiences in more accessible locations.
Samaya s ambition is to help create the conditions for the elevation of the spirit. This begins with the working environment for its team, on a 1,000 m² site close to Lake Annecy.
At Samaya High Camp, Samaya brings together large, open, modern offices, a showroom, a prototyping and production workshop, a research area with a laboratory and test benches, and a young, dynamic team always ready for a trip to the mountains or a friendly get-together!
OUR VALUES
- Excellence
- Creativity & Innovation
- Boldness
- Empowerment
- Respect & Cohesion
THE POSITION TO BE FILLED
As Marketing Specialist, you will play a key role in strengthening the brand's visibility and awareness. Your objective will be to maximize the brand's influence by devising and deploying innovative initiatives to support Samaya's ambitious growth. You will be responsible for structuring and coordinating the marketing campaign plan, then deploying it across the various channels at international level.
Your tasks :
Organization and coordination of campaign plans
- Work with the Marketing Director to build and manage the annual marketing campaign calendar.
- Plan and coordinate all actions planned as part of marketing campaigns, ensuring that deadlines and objectives are met.
- Ensure proper coordination between the various service providers and partners involved.
Campaign deployment
- Trade Marketing: Manage initiatives to boost the brand's visibility at points of sale and with trade partners.
- Media buying: Manage budgets and media relations to ensure optimal distribution of advertising campaigns.
- Newsletters and Automation: Coordinate the implementation of e-mailing campaigns and marketing automation scenarios.
- Paid Media: Deploy paid digital campaigns and monitor their performance.
- Sponsoring and Partnerships: Identify and activate sponsorship and partnership opportunities to increase brand awareness.
- Events: Organize and coordinate events (trade shows, product launches, local activations) to maximize brand impact.
Support for the sales team
- Sales support: Ensure the design, production and delivery of sales support materials (catalogs, point-of-sale displays, etc.).
- Distributor support: Provide solid support for our distributors (EMS projects, content sharing, query processing, KPI analysis, etc.) and guarantee consistency in the use of communication tools and respect for brand identity.
THE PROFILE WE ARE LOOKING FOR
Skills and experience
Degree in marketing, business or project management (Bac+3/5).
Significant experience in coordinating multi-channel marketing campaigns.
Strong project management skills, with attention to detail and meeting deadlines.
In-depth knowledge of marketing deployment channels (trade marketing, automation, paid media, sponsoring, events, etc.).
Excellent command of the Adobe Suite, as well as project tracking and management tools (Excel, Trello, Asana, etc.).
Personal qualities
Organization and rigor to effectively coordinate several projects simultaneously.
Analytical skills.
Team spirit and excellent interpersonal skills to interact with multiple contacts.
Reactivity and ability to adapt to a dynamic environment.
Passion for the outdoor world, brand building and innovation.
YOUR APPLICATION
Send your CV and cover letter to talent@samaya-equipment.com