Location: Annecy, France (on-site)
Contract type: CDI (Permanent) – Full-time

Transforming Samaya's vision, innovations, and products into brand campaigns, content, and experiences capable of building desirability, preference, reach, and international growth.

ABOUT SAMAYA

In an intense, accelerated, and over-equipped world, true luxury lies in the ability to realign oneself: to rediscover silence, broaden one’s horizon, and reconnect with what is essential.

Nature offers us this space. To us, it is neither mere scenery nor just a playground, and certainly not a territory to be conquered. It is to live this experience with greater intensity and freedom that Samaya imagines an ultralight system dedicated to mountaineering and nomadic travel.

Our founding conviction is simple. Lightness frees the body. Physical freedom opens the mind. Rediscovered attention creates the space for elevation.

Located in the heart of the French Alps, in Annecy, Samaya develops a new generation of ultralight equipment for mountaineering and nomadic travel. Today, our products are distributed in Europe, North America, and Asia.

Our ambition is to radically transform the outdoor experience by reducing the weight of a complete bivouac kit from 10–15 kg down to just 3–5 kg.

For Samaya, Outdoor Luxury is born from the meeting of measurable performance, radical innovation, ultralight weight, exceptional materials, design precision, and execution quality, but above all, from the intensity, authenticity, and transformative power of the lived experience.

More than an equipment brand, Samaya is building a new art of ascending in nature, where technology serves lightness, freedom, and elevation.

THE ROLE

Samaya is entering a new phase of its development.

During Chapter 1, Samaya built recognized expertise in ultralight mountain equipment and established its technical legitimacy on an international scale.

With Chapter 2, Samaya is moving to a new dimension. Expanding its system into new categories, starting with Apparel, opens up a considerably wider territory for expression and growth, giving full substance to its vision of a new art of ascending in nature.

This shift in scale is accompanied by international acceleration alongside selective partners, the strengthening of our direct-to-consumer model, and the construction of an organization that is natively augmented by AI.

Our ambition is to foster a new category, Outdoor Luxury, and to make Samaya a pioneering house, destined to define its codes, standards, and experience.

Reporting directly to the two co-founders, the Senior Marketing & Creative Studio Manager will be responsible for deploying Samaya’s marketing strategy, strengthening its influence, and contributing to its growth by transforming the brand platform, Art Direction, and product innovations into distinctive, coherent, and desirable campaigns, launches, content, and experiences.

In close collaboration with Ghislain Pipers, co-founder and Creative Director, you will lead the Creative Studio and translate Samaya’s creative vision into concrete concepts, briefs, and productions. Highly involved in execution, you will mobilize photographers, videographers, designers, copywriters, agencies, and other partners when complementary expertise is needed.

You will also work in close collaboration with the R&D/Product, Sales, Digital, and Customer Service teams to ensure consistency between product, brand, content, and commercial activation.

Your mission will unfold around three fundamental priorities for the next chapter of Samaya:

• revealing the reach of Samaya’s innovations and products through narratives, proof points, and content that are both credible and desirable;

• deploying campaigns, launches, and activations that build brand preference, strengthen its international influence, and contribute directly to its growth;

• building an agile, demanding, and AI-native Marketing & Creative Studio organization capable of combining marketing relevance, creative quality, brand consistency, and speed of execution.

KEY RESPONSIBILITIES

To accomplish this mission, you will be responsible for:

• Bringing to life and developing the Samaya brand platform, in close collaboration with the founders and the Art Direction: positioning, promise, pillars, storytelling, tone of voice, visual and editorial codes, principles of expression, and brand universe, as well as the codes of Outdoor Luxury that Samaya intends to pioneer. You will guarantee its consistency, singularity, and evolution to build an identity that is immediately recognizable, desirable, and distinctive.

• Designing and orchestrating major product and system launches, starting with Apparel: hero products, narrative, proof architecture, creative concepts, calendar, content, priority markets, and activation plans. You will coordinate their deployment with the R&D and Product teams, the Art Direction, and the Sales and Digital teams to maximize their reach and contribution to growth.

• Transforming product innovation into brand value by working with the R&D and Product teams to understand technologies, materials, construction, performance, and usage, then translating them into clear value propositions, rigorous claims, evidence, and content that combine technical credibility with desirability.

• Conceiving, producing, and managing brand content: photography, video, social media, editorial and product content, newsletters, catalogs, lookbooks, and retail/wholesale materials. You will contribute directly to creation when relevant and manage photographers, videographers, designers, copywriters, agencies, and other partners to ensure a high and consistent level of execution.

• Developing Samaya’s reach and communities through press relations, content creators, influencers, athletes and ambassadors, experts, gear reviewers, collaborations, seeding, sponsorship, and events. You will select the most relevant and legitimate channels, define the associated activations and deliverables, and develop the brand’s resonance both in outdoor communities and affinity-based cultural worlds.

• Developing consumer and market intelligence by combining CRM and e-commerce data, research, field feedback, social listening, competitive analysis, and monitoring trends, prices, channels, and cultural codes. You will draw concrete segmentations, insights, and recommendations from this for campaigns, launches, content, geographic priorities, and local adaptations.

• Turning every touchpoint into a lever for brand and growth, from the website and social media to the showroom, packaging, visual merchandising, trade shows, and retail/wholesale partners. In liaison with the sales and digital teams, you will develop the content, experience principles, and activations that fuel acquisition, engagement, and loyalty, as well as trade marketing and training tools that allow B2B partners to embody, explain, and sell Samaya with excellence.

• Building and managing an agile, demanding, and AI-native Marketing & Creative Studio organization by structuring internal and external resources, budgets, workflows, tools, and asset libraries within your scope. You will manage the relevant staff and partners, develop concrete uses of AI to increase quality, consistency, and speed of execution, and track the performance of campaigns, content, and activations to continuously improve their impact on the brand and growth.

WHY JOIN US

• To carry a singular vision of nature and progress, where technology fades away to open more space for presence, freedom, and elevation.

• To grow a house born from a technological and creative breakthrough, in the heart of the Alps and in direct contact with the outdoor innovation laboratory integrated into the brand.

• To join an entrepreneurial adventure at the founding moment of Samaya’s Chapter 2, marked by the launch of Apparel and its evolution into a house of complete systems.

• To contribute to the emergence of a new category, Outdoor Luxury, and define its authentic, positioned expression—one with a spiritual dimension at the crossroads of mountaineering, technology, design, and excellence.

• To exercise a central role at the intersection of marketing, creation, product, and content, with the ability to quickly transform ideas into internationally visible campaigns, content, and experiences.

PROFILE SOUGHT

This position is for you if…

• You have approximately 6–10 years of experience in brand marketing, communications, or content, with significant experience within a luxury house, a high-end fashion brand, or a premium world with a strong identity. You have directly contributed to demanding brand launches, campaigns, or activations in an international environment.

• You understand the mechanics of luxury from the inside: building desirability and perceived value, the importance of materials and products, the demand for image and wording, the rhythm of launches, merchandising, retail, and excellence in execution. You know how to apply these appropriately, without artificially imposing traditional luxury codes onto the outdoor space.

• In parallel, you have a genuine culture of sport and the outdoors. This may come from your professional background, but also from a strong personal practice: mountaineering, climbing, skiing, trail running, hiking, nomadic travel, or other outdoor activities. You know the uses, products, brands, communities, and figures of reference in these worlds, and your interest goes far beyond a professional framework.

• You know exactly how to bridge these two worlds: building the desirability and excellence of a luxury brand while preserving the authenticity, performance, technical credibility, and field culture essential in sport and the outdoors. You are a true brand marketer.

• You know how to work on a platform, positioning, and storytelling, develop a fine understanding of consumers and markets, and then transform this reflection into campaigns, launches, content, and activations capable of building preference and contributing to growth. You are comfortable with research, CRM and e-commerce data, competitive analysis, segmentation, and market prioritization, and possess a good D2C, e-commerce, and business culture.

• You know how to orchestrate a strategic launch from end to end, from identifying hero products, narrative, and proof architecture to creative briefs, content production, calendar, priority markets, and digital, community, retail, and wholesale activations. You know how to coordinate different teams and areas of expertise while keeping the brand, the consumer, the quality of execution, and the business impact in view simultaneously.

• You possess a strong creative and visual sensitivity and a demanding culture of image, words, and references. You know how to transform a strategy into solid creative concepts and briefs, challenge a photograph, video, graphic, or piece of copy with precision, and work in close complementarity with an Art Director. You also have concrete foundations in content creation: without necessarily being an art director, photographer, or videographer, you know how to write, design formats, and produce or edit simple content when it makes you more agile and responsive.

• You love product, R&D, and innovation. You are curious about materials, construction, performance, and usage and know how to transform a technical reality into consumer benefits, proof, and desirability. You like to go out into the field, truly understand a product, and confront brand discourse with the experience of those who use it.

• You master the main levers of brand influence (social media, press, influence, content creators, athletes and ambassadors, collaborations, seeding, sponsorship, events, and communities) and know how to distinguish initiatives that truly build the brand from those that only create visibility. You know how to adapt their combination to different markets and measure their contribution to the brand, engagement, and growth.

• You combine brand rigor, creative sensitivity, an entrepreneurial spirit, and a strong execution capacity. You know how to manage a small team and external partners, pilot budgets and priorities, and move naturally from strategic reflection to execution. You are AI-native and already use AI as a daily tool for research, design, production, and analysis, with the desire to build more efficient marketing and creative workflows. You navigate an international environment with ease, are fluent in French and English, and experience or a good knowledge of North American and Asian markets will be a real asset.

YOUR APPLICATION

Send your CV and cover letter to talent@samaya-equipment.com